This Privacy Policy explains how LatestTarka ("we", "us", or "our") collects, uses, discloses, stores, and protects your information when you use our mobile application, website, and related services (collectively, the "Service"). LatestTarka is a short video platform that uses your information to serve you a personalized video feed.
By using LatestTarka, you agree to this Privacy Policy. If you do not agree, please do not use the Service.
When you create an account or use the Service, you may provide:
Some profile fields — including gender (with a Prefer not to say option), date of birth, and similar demographic information — are entirely optional. You are never required to provide this information to use the core features of the app. We request this information only to help recommend more relevant content to you.
When you use the Service, we may automatically collect:
We may receive information from:
We use the information we collect to:
We do not sell your personal information to third parties, ever.
We may share information only in these limited circumstances:
On iOS devices, we will request your permission through Apple's App Tracking Transparency (ATT) framework before collecting any data used to track you across other apps or websites. Tracking means linking data from our app with data from other companies' apps or websites for targeted advertising, or sharing data with data brokers.
You can grant or deny this permission when prompted, and change your choice at any time in Settings → Privacy & Security → Tracking.
You can still use all core features of LatestTarka. You may see less personalised advertisements (if ads are shown), but your video feed personalization based on in-app activity is unaffected.
We collect crash logs and performance data solely to diagnose bugs, improve app stability, and monitor service performance. This data is used only for internal product improvement and is not linked with third-party data or used for advertising targeting unless you have granted tracking permission on iOS.
On Android, we comply with Google Play's Data Safety requirements. Our Data Safety section in the Play Store accurately reflects what data we collect, why we collect it, and whether it is shared with third parties. You may opt out of personalised advertising through your Android device settings: Settings → Privacy → Ads.
If you received a rejection related to tracking, here is how we handle each scenario:
| Scenario | Action | Status |
|---|---|---|
| No cross-app tracking at all | Update App Store Connect privacy labels to remove "Tracking" purpose from crash/performance data | Recommended |
| Tracks on Android, not iOS | Reply to App Review in App Store Connect confirming iOS does not track | If applicable |
| Tracks on all platforms | Implement ATT prompt in app before any data collection | If applicable |
We and our service providers may use cookies, SDKs, pixels, local storage, and similar technologies to operate the Service, remember preferences, understand usage patterns, improve performance, measure campaigns, and deliver relevant content. You may control cookie settings through your browser or device settings, though some features may be affected if cookies are disabled.
We retain your personal information for as long as reasonably necessary to provide the Service, comply with legal obligations, resolve disputes, enforce agreements, and maintain security. When information is no longer needed, we delete, anonymize, or securely archive it in accordance with applicable law.
You may request deletion of your account and associated personal data through the app settings, by contacting us at the address below, or through any web-based deletion tool we provide.
After a deletion request, we may retain certain information for legally required periods or where necessary for security, fraud prevention, backup, accounting, or dispute resolution.
Depending on your location, you may have the right to:
To exercise any of these rights, contact us at the details in Section 15. We will respond within the timeframes required by applicable law.
The Service is intended for users aged 13 and above (or the applicable minimum age in your country). We do not knowingly collect personal information from children below the applicable minimum age without appropriate parental consent. If you believe a child has provided information to us, please contact us and we will promptly delete it.
LatestTarka is designed for short video content. Any content you post publicly may be viewed, shared, downloaded, or captured by other users, subject to your privacy settings and applicable Service features. Please do not upload content you do not want made public or that violates others' rights.
We use reasonable administrative, technical, and physical safeguards designed to protect your information from unauthorized access, disclosure, or loss. However, no method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security. We encourage you to use a strong, unique password and to contact us immediately if you suspect unauthorized access to your account.
The Service may contain links to third-party websites, apps, or services. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies before using their services.
Your information may be processed and stored in countries other than your own, including India and other jurisdictions where our service providers operate. By using the Service, you understand that your information may be transferred to and processed in jurisdictions with different data protection laws. Where required by law, we implement appropriate transfer safeguards.
We may update this Privacy Policy from time to time. We will revise the Effective Date above and provide notice as required by law or through the Service (such as a notification in the app). Your continued use of the Service after any update constitutes acceptance of the revised Privacy Policy.
If you have questions, requests, or complaints about this Privacy Policy or our data practices, please reach out: